Frameworks, critiques, and data — for Indian founders who want to understand their growth levers, not just read another marketing blog.
Blunt takes on the Indian marketing industry. Why your agency is billing you for work that doesn't move revenue. What the numbers actually say. No corporate softening.
30–60 second frameworks for founders. How Meta auction mechanics actually work. What LTV:CAC means for your business. Why your ROAS is lying to you. Practical, not theoretical.
Live experiments from our growth systems. We test, document, and publish findings. Real data from real Indian market conditions — not case studies from foreign markets.
Teardowns of Indian brand campaigns, startup go-to-market strategies, and growth plays. We dissect what worked, what didn't, and what the data says.
Essential reading on commercial reality, algorithmic distribution, and sovereign infrastructure.
A bi-weekly briefing for Indian founders on performance marketing, brand strategy, AI, and growth. No fluff. No sponsored posts. Just the frameworks we use with clients.
